On the pitch
An active footballer, Firecrackers FC captain and winger in the No. 7. He trains young talents one-to-one, turning real time on the field into coaching that helps the next generation grow.
Active footballer and personal football trainer. Team captain at Firecrackers FC and personal coach for young talents U-16. A creative director, business operations specialist, brand-builder and writer.
Still captaining and playing the wing for Firecrackers FC.
Coaching young talents one player at a time.
The Reborn Brand, Kunta Nation, Talent 50 and Big Ben's Socials Ltd.
Heading operations at Talent 50 and Big Ben's Socials Ltd.
The order matters: Shegx is an active footballer and personal trainer first, then comes the work off the pitch. He captains Firecrackers FC on the wing, coaches young talent, and carries the same standards into creative direction, operations and brand-building.
An active footballer, Firecrackers FC captain and winger in the No. 7. He trains young talents one-to-one, turning real time on the field into coaching that helps the next generation grow.
His media lane is Creative Direction. Founder and Creative Director at The Reborn Brand, A&R at Kunta Nation, and Head of Operations at Talent 50 and Big Ben's Socials Ltd.: execution, judgment and a confident visual voice.
Match-day moments for Firecrackers FC: taking players on, winning duels, and celebrating goals.
Where he's worked, led, built and helped build, on and off the pitch.
Firecrackers FC
The Reborn Brand
Kunta Nation
Talent 50
Big Ben's Socials Ltd.
As Head of Operations at Big Ben's Socials Ltd., Shegx runs the on-site setup, coordination and everything that keeps the day moving.
The same discipline runs through every chapter: it starts on the pitch and carries into everything built off it.
quick feet, quicker decisions
An active winger in the No. 7, living on the touchline for Firecrackers FC. Everything else in this story exists because of the football.
the armband means standards
Captaincy came with the standards: leading the dressing room, setting the tone in training, and carrying the team on match day.
won together, grown together
Real match experience turned into one-to-one personal training. Young talents, tailored sessions, patient mentorship.
same standards, different pitch
Creative direction at The Reborn Brand, A&R at Kunta Nation, operations at Talent 50 and Big Ben's Socials Ltd.: brands built with the discipline of a match day.
Shegx writes essays on football, success and life on Substack. The latest pieces show up here as he publishes them.
It starts with the football, then carries into everything else he does: personal training, creative direction, operations and brand work. He shows up with discipline, sets the standard, and makes room for the next player to grow.
If you're a club, a young player, or a brand that wants an active footballer, a dedicated personal trainer, or a creative director who leads with standards, Shegx is one message away. Train hard, play smart, grow stronger.